Where Comfort Meets Style in Every Stitch

Our Story

At SOHO Shop, we believe that what you wear underneath matters as much as what shows on the outside. Founded with a passion for creating intimate apparel that celebrates every body, we’ve dedicated ourselves to crafting pieces that blend luxurious comfort with sophisticated style.

We understand that the right fit can transform not just your silhouette, but your entire day. That’s why every bra, every pair of briefs, every sleepwear set is designed with your comfort and confidence in mind.

Why Choose SOHO Shop?

In a world of compromise, we choose excellence. Our collections are carefully curated to solve the common frustrations women face with intimate apparel:

Perfect Fit Guarantee

No more digging straps or uncomfortable wires. Our precision engineering ensures each piece supports you perfectly.

Premium Materials

From breathable bamboo to luxurious satin, we select only the finest fabrics that feel as good as they look.

Style That Lasts

Trend-forward designs that maintain their shape, color, and comfort wash after wash.

Inclusive Sizing

Celebrating all body types with ranges that fit real women with real curves.

Our Collections

Discover why thousands of women have made SOHO Shop their trusted intimate apparel destination:

  • Sleepwear & Robes: Transform your bedtime routine with pieces that make every night feel special
  • Bras: Engineered support that doesn’t compromise on style or comfort
  • Briefs & Shapewear: Seamless designs that smooth and sculpt with invisible comfort
  • Camisoles & Slips: The perfect foundation layers for any outfit
  • Lingerie Accessories: Complete your look with our carefully selected additions

Our Promise to You

We’re more than just a retailer – we’re your partner in feeling confident and comfortable in your own skin. Each product in our collection undergoes rigorous quality testing to ensure it meets our high standards and your expectations.

Based in Campbell, Australia, but serving customers worldwide, we’re committed to bringing you the best in intimate apparel while making luxury accessible to everyone.

Ready to Experience the SOHO Difference?

Join our community of confident women who have discovered the perfect blend of comfort, style, and quality.

Shop Our Collections